Ad for Brighter Futures at Regional Meet-Up

Description:

At a large regional technology meet-up for users of manufacturing technology, this ad promoted my employer’s flagship product. It was determined that many attendees would be looking for ways to integrate their current (somewhat aging) technology with the cutting-edge, which the product easily allows. The ad features the product logo “dawning” over a hill with the caption, “The road to a brighter future awaits you.”

This ad was printed full color on the back of the conference program, and ended up being the most eye-catching page in the 30-page booklet. A direct-mail postcard featuring the same imagery was sent 4 weeks prior to the event.