Protech Identity

A corporate logo that communicates proficiency that "smiles."

Completed: January 2007

Description:

As part of my corporate career, I helped brand a partner company that specializes in technology consulting. The logo needed to fit well within a highly proficient corporate setting, but also communicate a pleasantness in doing business.

This “smiling” word mark became the cornerstone for the corporate brand: a simple execution of professionally-set type between arcs that simulate a smiling eye and mouth.

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