Regional Meet-Up “Too Great for Words” Ad

Description:

This ad, which appeared in a program for a large regional conference dedicated to manufacturing software, attempts to describe my employer’s product with a series of adjectives. This list of adjectives makes up the main backdrop, as well as a more pronounced rendition of the product logo set in smaller, tighter typography. The tag then reads, “Ever envisioned a technology too great for words? We have.”

The complexity of the letterforms in contrast with the simplicity of the layout (it is, after all, just a logo) makes for an eye-catching piece in an otherwise standard black & white program.