My Portfolio
“Seriously” Direct-Mail Series
Direct-mail pieces that push the commonplace into the absurd, complete with custom photography.
Completed: March 2008
Description:
As a part of our sponsorship of a local Progress Software programmers user group, I designed and produced this 2-card mini-series of direct mail pieces to announce upcoming meetings.
The concepts take a common occurrence (like bumper stickers or bedtime stories) and push them to the extreme to say “We Take Progress Seriously”. For the bedtime story piece, all photography is original: that’s a good friend and two of his kids curled up in my house’s master bedroom. The resulting photograph was then edited so you couldn’t tell that I taped a different cover on front of a Flash book I had laying around.
